So, after some speculation about yesterdays Apple press conference the news is out – Apple have upgraded their software versions, created a new iPod Touch and, in a move to edge into the realm of social networking, they have released ‘Ping’, a new tool built into iTunes.  Not a bad idea at all, really, and if you think about it, it’s a simple and commonsense addition to their media player which adds some value in terms of following favourite artists and finding out what the rest of the world is listening to.  It’s quite a similar idea to Last.fm, but as it is already built in to iTunes it will no doubt pose a threat.

I do think this is a good idea but I wonder if, asFacebook can integrate with Twitter and vice versa, whether or not Steve Jobs will allow its application to talk to other existing social network sites or whether it will remain an ‘Apple only’ product.