I struggle with some infographics in terms of form over function. It’s sometimes a matter of the heart (or should that be the eye) ruling the head in terms of the story that’s being told. Fair enough, some infographics can look pretty, but if I have to spend too much time working out what I’m being told I tend to get grumpy and ranty.
This offering from Careerbuilder.com about working from home I actually like, mainly. I like this, for example:-
Nice clear bars, no need for axes as the percentages have been very clearly labelled and the two separate sets of graphics seem to use the same scale. Nice, simple.
I also like this. It would have been so easy to fall back on using some kind of pie chart:-
It’s easy to compare the bar sizes, although I feel this might be just because there are only three sets of survey data and they are split into four – it wouldn’t work too well if there were more data to compare. Still, it is so much better than three separate pie charts. That’s a given.
So far so good. The only things I would question are the donut-style charts used here:-
I just don’t know if they fit in with the style of the top half of the graphic. I also don’t completely understand the need to show the “30%” and have a ‘people in pyjamas chart’ by the side of it. I guess it’s there to help get the message across in some way, but I feel like it’s over-clarification.
Having ranted slightly however, the message and the data presented are simple enough to interpret. It’s reasonably entertaining and doesn’t go too far over the top. I think the data itself could be condensed and could take up much less space, but would it catch the eye as well as it does in this form?